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Thank you for serving

I got an e-mail from a relative the other day with a copy of a Budweiser commercial the other day containing a subject line of “Best Bud commercial EVER!”. It’s the commercial where several army personnel walk through a train or airport terminal and the crowd applauds them as they walk through. At the end is a blank screen with “Thank you” which fades into the Anheuser Busch logo.

I am actually strongly opposed to this commercial.

Of course, I deeply appreciate the sentiment. I still actively walk up to people in uniform and say “thank you for serving.” As many of you know, I served for 10 years in the Army reserve.

But that’s not the point here.

The point is that Anheuser Busch is making up buck off this. A lot of bucks. They’re capitalizing in the popular feelings of patriotism, and in a bizarre way, almost taking credit for thanking military service members. This helps them sell beer. “USA = proud service members = Budweiser Beer” is what this commercial says. So I deeply resent the fact that AB is using a cheap trick for an advertising campaign. To me, this abuses memory of the service of our nation’s military members. Do you really want your sons and daughters to die so that Budweiser can sell more beer? I don’t think so.

I felt the same way when I saw a popular insurance company use the song “Coming Home” for the soundtrack to one of their TV commercials, showing heartbreaking losses due to natural disaster. I immediately filed a complaint. Apparently, I was not alone. Within a short time, the company had pulled the ad because so many other people had complained (for those of you who don’t know, “Coming Home” is the song traditionally played when deceased military members are returned to US soil).

So I don’t think that this is the Best Bud Commercial Ever. I’m actually deeply offended. You should be too. And you should let them know.

If they really wanted to make a statement, then pay for the exact same commercial to be played in prime time, but remove the AB logo at the end. Make it an anonymous “thank you.” That would really be something.

Specifically: you tell military members “thank you” because it’s the Right Thing To Do, not because you can make a buck from it.

My relative respectfully disagreed with me, which somewhat surprised and saddened me (my relative has immediate family members who servered in the military). My relative’s point was that no product was advertised and it was a good reminder to most americans to thank those who serve in the military.

I disagree. The fact that the AB logo is shown at the end means that it is an advertisement. Yes, it’s great to remind Americans to thank those in the military. Like I said, remove the logo at the end of the commercial, and I’d be all for it — this would be more like a corporate-sponsored public service announcement rather than a commercial.


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Comments (1)


Regarding the Bud video portraying citizens applauding our returning military heros…

It would do you well to see the positive in this video insteadind of feeling your duty to judge what it is you don’t agree with. And… pretty much what is wrong in life is all the negitive, people put out there. As for me I cried when I saw the video just knowing someone had enough of all the right stuff to make a video that praised the job that these people risk their lives to do. This video, in spite of what you think, is one of too few thing that is right with the world. I salute them!

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